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Jack Binion, Benny’s son, became president of the Horseshoe in the 1960s and helped to develop the property into the Las Vegas icon that would become known as the preeminent spot for gamblers in town. So when people come to the Horseshoe, they’ll know what to expect.”īinion, the famed Texas gambling magnate and horse trader, opened the original Horseshoe Club in downtown Las Vegas in 1951. “The Horseshoe is a great brand it’s been in operation for decades. “People still think of gambling when they think of Las Vegas,” he said.

UNLV ombudsman and gaming historian David Schwartz said the rebranding is a way for Caesars to assert the property’s identity as a gambler’s destination, even as gaming continues to expand across the U.S. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.” “Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” Caesars Entertainment Regional President Sean McBurney said in a statement. The multimillion-dollar renovation is expected to be complete by the end of the year. Work will begin this spring and will include a renovated exterior, new entertainment and food and beverage choices, and a reimagined casino floor and public areas, much of which will feature the return of the brand’s signature gold horseshoe iconography. “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”

So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” Jason Gregorec, senior vice president and general manager of the property, said in a statement. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. “At Horseshoe, it’s all about the gambler. Baskow/Las Vegas Review-Journal) legendary casino brand Horseshoe will make its return to Las Vegas this year, more than 70 years after Benny Binion opened the original iconic gambling hall in downtown Las VegasĬaesars Entertainment announced Wednesday that Bally’s Las Vegas will be rebranded into Horseshoe Las Vegas, bringing the brand that helped make poker famous to the heart of the Strip. People exit down a pedestrian bridge in front of the exterior of Bally’s Las Vegas which will be rebranded into Horseshoe Las Vegas following an announcement from Caesars Entertainment on Wednesday, Jan.

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